Phoenix, Arizona – March 4, 2010. The Mile Club Challenge LLC announced the launch of their website dedicated to motivating people to exercise regularly. Members will challenge themselves to go 100, 200, 300, 400 or 500 miles in 100 days using almost any mode of exercise (running/jogging/walking/hiking, using cardio equipment, swimming, biking, cardio classes). Miles are logged on the company’s website and each member who achieves his or her mileage goal receives a shirt to commemorate the accomplishment. The cost to register for the program is $20. A discount will be offered to the company’s Facebook fans and other groups.
“Our mission is simple,” says Tim Wilke, co-owner of The Mile Club Challenge, “to motivate as many people as possible to exercise regularly.” The company makes no claims about weight loss or any other specific results of completing a challenge. The intention is to help people with sedentary lifestyles make exercise a part of their lives and to give current exercisers a goal to help them “take it to the next level.”
The company will target individual adults through online advertising with the hope that members will recruit others to take the challenge along with them. A second target market will be firms looking to reap the benefits of a more physically fit workforce. It is generally accepted that employees who exercise regularly are more productive, miss less days of work, and make fewer health insurance claims. “Companies understand the value of corporate wellness, but they may not think they can afford it,” says Wilke. “The Mile Club Challenge gives businesses of any size a low or no-cost way to encourage their employees to lead healthier lifestyles.”
25% of the net proceeds of the business will be donated toOxfam. “We live in a world where we have to worry about the results of overeating,” Wilke says, referring to the charity component of the challenge. “In many parts of the world, however, people face starvation. I think our members will appreciate the fact that they are helping others while helping themselves.” The first challenge began Saturday, March 6. Each week there will be an opportunity for new participants to start a challenge.
For more information go to The Mile Club Challenge website.
